<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.sarahpollard.ca/creative-credits</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-22</lastmod>
  </url>
  <url>
    <loc>https://www.sarahpollard.ca/copywriting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1634677447973-46K08V2V1LZGMT84NBQ7/Sarah-Pollard-Copywriting.jpg</image:loc>
      <image:title>Copywriting - Story meets strategy</image:title>
      <image:caption>Turn to me for brand documentation creative briefs elevator pitches positioning statements + taglines naming conventions website copy about pages + bios pitches + proposals case studies key messages product descriptions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635191610119-7KOZRQ4WOKU7PV7DDQ6E/Ian+Roberts1_2021.jpg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635191696290-EVBIOWT6WZYUG6ZOOJ22/AnneMarie+Hogya_2021.jpg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637089513757-AQBFW3X6UIAWOSNPQQOG/Irvenia+Waters_2021.jpeg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637089748054-OE42LQ63KJM3YJJZ5SUW/John+Ellis_2021.jpg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637088704181-4FE6H0AK779DMJ7F8ET7/Nina%2BHirlaender_2021.jpg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahpollard.ca/communications-advice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635191994777-ZRGLRI7549QMKGMXSVUT/Diane+Lloyd_2021.jpeg</image:loc>
      <image:title>Communications Advice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635192019080-NBJ281VIHQTZG7GV7XV7/SophiaBuchholz_2021.jpg</image:loc>
      <image:title>Communications Advice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637089044869-R2H3218JUBY90CZ8WFNU/Marischal+De+Armond_2021.png</image:loc>
      <image:title>Communications Advice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637089134319-RTRRD5I6UK4OANX5X2KQ/Carol+Linnitt_2021.png</image:loc>
      <image:title>Communications Advice</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637089284993-ULJVCUPLH8P7GJWWIGGN/David+R.+Schneider+%28%2B+Robert+Bateman%29_2021.png</image:loc>
      <image:title>Communications Advice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahpollard.ca/brand-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635191878196-5V4WBM8JOTM9PXSV64CD/Robin+Ducharme_2021.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635191897739-JD6G2V5EB3ELDD6LVFV4/Diane+Lloyd_2021.jpeg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635191918875-43VBQEZUVFUXPJH2R77M/EmmaGilchrist3.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637088645747-DT2M2QDPBY7FYKR84359/Ian+Roberts+2_2021.JPEG</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635958225612-JKIQA1O2X2SL4JT7L9VO/House+in+Bloom-50.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahpollard.ca/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637604843519-IP1AX84VQ7WQSLLFVQUN/SarahPollard-Brand+Strategy</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635450515235-VFOR0EJJI9KWGSMC9Z0B/Sarah-Pollard-CommunicationsAdvice.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1637604786981-VFGT181K791U7RBAO691/sarahpollard-copywriting.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635449715537-VYKMID0PGGAN4NNDXG28/Sarah-Pollard.jpg</image:loc>
      <image:title>Home - about sarah —</image:title>
      <image:caption>Strategist. Brand builder. Award-winning writer. Sarah has built skills in some of the highest-profile communications and strategy shops in the country, studied information design with a Master of Library and Information Science (MLIS), and earned her creative chops collaborating with creative agencies and entrepreneurs in Canada and the US. Now, she consults behind the scenes, building brands, advising organizations, and helping clients find their essential throughline—pairing the very best of strategic thinking with creative execution.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sarahpollard.ca/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-22</lastmod>
  </url>
  <url>
    <loc>https://www.sarahpollard.ca/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635526615516-GBQGWESVPNAF5AM7JZJ1/Sarah-Pollard-Projects.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1634668642766-G9P0XLX86DC2XXBAP2R0/Brooke-18-2498190860-O.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635191759177-W44OYRKTKF8XKMXW0M9D/Matt+Politano_2021.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/615e204258186f600f79e849/1635191812579-F44QJFEPOK8U81A27M53/_NeilTran1_2021.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
</urlset>

