For memorable and lasting brands.

Before a logo, before your website or social messaging, you need to know who you are and what you stand for. A solid brand story underpins every choice you make as a business. It conveys what you offer, what you believe, and why it matters—to you and your audiences.

A well-conceived brand narrative ensures all of the elements of your story hang together in a cohesive and consistent way.

Without one, you’re left to guess when it comes to the kind of messaging and visuals that will resonate with your audiences and the voice you’ll use to reach them. Decisions so critical to your marketing success should be based on more than just a hunch.

Purpose-driven companies, organizations, small businesses, and entrepreneurs work with me when they want to uncover and communicate their value. They know a durable foundation makes for unforgettable brands that stand the test of time.

Uncover your story.

Together, we’ll tease out the fundamentals of your story and find a clean and focused throughline that feels like you.

This is the deep strategic work that distills your value. It’s the foundation that guides all of your choices—from visual identity and web development to social messaging. Think of it as the ultimate compass for your brand.

You’ll walk away with a complete brand story and a smart, simple roadmap to guide your next moves.

Clients who work with me rally their team around a driving narrative, tackle their marketing with a clear roadmap, quickly get their new hires up to speed, help their creative team make informed decisions, and capture the minds—and hearts—of their audiences. They do better, more meaningful business, and feel clear and consistent (not scattershot).

NEW BRAND —

Build from scratch

Building your brand from scratch? This is the right time to bring me in. We’ll define what you’re all about before you make a move. You’ll know exactly who you are, what your audiences care about and the voice you’ll need to reach them, making marketing decisions easy.

We’ll use a guided process to uncover your identity, driving beliefs, and what sets you apart, putting a *complete* narrative at your fingertips that you—and your team—can rally around. A fundamental step a lot of people skip, it can make the difference between a one-off or enduring brand. Do it once. Do it right.

REBRAND —

Refresh & grow

Are you an established business looking to update? Maybe you missed some brand steps the first time around. Wondering if you need a rethink or simply a tweak or two?

We’ll sift through all of your tools and messaging to determine where you’re keeping your promises and where there’s work to do.

  • “I’ve loved working with you. You helped me bring Real Love Ready to life in a true, clear, authentic way.”

    –

    Robin Ducharme, CEO of Real Love Ready

  • “Sarah offered a brilliant, insightful set of fresh eyes on our brand. She identified the core attributes of The Narwhal and assessed our positioning within the media landscape, offering incisive insights that had eluded our team for months. Sarah has a rare ability to synthesize information quickly and to cut to the chase. I only wish we’d hired her sooner in our branding process.”

    –

    Emma Gilchrist, Executive Director of The Narwhal

  • “Thank you for your brilliance and creativity in the rebranding phase. The result is pure insight and shows you truly understood me.”

    –

    Ian Roberts, Principal of Flashhouse

  • “Your crafting of my messy world into something that offers clarity to both me and my clients, was truly transformational. The feedback has been amazing and what I love about it is the message that people see me in the brand. They feel it’s reflective of their experience of me. And wouldn’t you know—I’m attracting all kinds of amazing clients, teams and speaking opportunities. It just feels so aligned and easy.”

    –

    Diane Lloyd, CEO of Inspired Results Group

  • “We are beyond grateful to you and can’t thank you enough for the work you did to bring this brand together.”

    –

    Alison + Chris Gillespie, Principals of House & Bloom